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Every custom-tailored suit jacket has a factor that you don't see but is the core of the entire outfit(?)

This factor is the story of the customer around whom the jacket is designed and built. So, it's not about the associations communicated by a brand, as with branded clothing, but truly about your own standards and values.

What we mean is that our clients have a reason (their story) for having a suit jacket tailor-made and choose to express this through their clothing style.