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A truly well-made and fitting (wedding) suit starts with personally taken measurements.
Measuring can be seen as a dialogue between the tailor and client.
This way you ensure that the suit fits well, looks good and is comfortable to wear. The personal measurements really make the big difference between a (wedding) suit off the rack and a tailor-made suit.
Measuring is a profession because you are not just concerned with centimeters. You need to understand how these measurements relate to the customer's body, how they move and the relationship to the model/style and fabric used.
When it concerns tailor-made women's suits or more business casual suits/jackets with fabrics and models that are much more specific in terms of fit and drape, measuring becomes increasingly important.
In this video we show you how measurements are taken and why for a new tailor-made 3-piece suit.
When it concerns a bespoke shirt, the sizes actually work the same, only the addition for the freedom of movement is different.